One of the biggest drivers for increasing existing player monetization and LTV is through F2P Sales. In this talk, we discuss a framework for Sales/Offers that has increased player LTV by 40%+ (and in some cases over 100%).
As mobile game studios (and others), increasingly shift to a free to play and live operations model, sales can be your biggest driver of alpha and increased performance.
Find out best practices through proven techniques in this talk.
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